Article marketing is held in three different methods that are common and reliable. It can also be said that the variety of articles are marketed according to its field. Anyhow it is processed through your resource box or sometimes called bio. Basically the article directories enlist your information by adding one or two URLs. This apart portion comes in three ways, that is either by adding resource at the bottom of your article, or by adding a paragraph at the end of the article or by adding the biography of the author of the article at the end of it. So by doing any of these practice will make your article introduce to the readers and they will prompt you once or frequently to reach you.

The purpose of the article marketing is to get you exposed out in the text form throughout the Internet. This will help many people reach you, by reading your given information in the article. The article can be related to any product or service, and its related topics. A lot of objectives are kept in front before writing an article, the main point is to hit the reader’s mind that is the article must have convincing power and is written in the simple form. The article marketing is helpful in getting your website known by majority of the reader’s audiences and more and more people click on your website link. In a way or other article marketing helps in increasing sales and fame in the commercial Internet. Thus this formula goes parallel, the more article marketed, the more promotion attained and the more high rank is achieved. One important point to note down is that when writing articles not all the information and the knowledge is provided in the article. This is because if the reader will get all the desired information in the article he will of course feel not necessary to visit your website. Thus the article marketing is basically done to bring people and the searchers to reach your website. It is smartly prepared to make the reader finally click on your website to get his complete desired information. Though the last given method of article marketing is usually not favored, but there are a lot of random methods used in the article directories to attract people and get their related information.

Article marketing is an important activity in seo, it has its won role and at many times only article marketing gets the backbone of stand or downfall of a particular website. Self-creativity is necessary for article writing so that the purpose of article marketing gets wonderfully successful and also it is important to expose your website in front of different people in different methods. The article marketing should be done in a smart way to bring people’s attention towards your website, the article marketing at its place if is good, its written form also matters a lot because if the marketing is held correctly and the written form is boring and flat then one doesn’t receive a healthy and wealthy out put of article marketing.

Luckily, Blogger have come up with a simple fix for this problem for those who use Layouts(Templates).

The following code works for creating different page titles for the homepage, archives, and individual entries.

Go to Layout > Edit HTML, and find this code:

<title><data:blog.pageTitle/></title>

Replace with this following :

<b:if cond=’data:blog.pageType == &quot;index&quot;’><title><data:blog.title/> : Your Blog Title Goes Here</title>
<meta content=’Add Your Description’ name=’Description’/>
<meta content=’Add Your Keywords’ name=’Keywords’/><b:else/>
<b:if cond=’data:blog.pageType == &quot;archive&quot;’><title><data:blog.title/> : Your Blog Title Goes Here</title>
<meta content=’Add Your Description’ name=’Description’/>
<meta content=’Add Your Keywords’ name=’Keywords’/><b:else/>
<b:if cond=’data:blog.pageType == &quot;item&quot;’><title><data:blog.pageName/> - <data:blog.title/></title>
<meta expr:content=’data:blog.pageTitle’ name=’Keywords’/></b:if></b:if></b:if>

——————————————————————————————-

So what have been changed?

The old code only shows your blog title. Vs. The new code shows the post title first plus description and keywords meta tags.

…and now you have an SEO friendly blogspot / blogger page title.

Enjoy…

Thus, it is very important for a website owner to choose the right SEO professional to work with. Since SEO is a relatively new field in online marketing, it can be really difficult to tell which company is known to be the best in the field and with the various SEO companies around, one must be careful because working with the wrong one can mean disaster for your marketing campaign.

You have to closely consider some things before choosing an SEO professional so that you get the services that you want. Firstly, you have to take a close look at the SEO professional’s website. Do a thorough review and analysis of the website with regards to content, SEO methodology, and design, and if you feel that they have done a good job, then it is likely that they are really experts in their field. Check for their search engine rankings and ask for the keywords they use to have their site ranked. If they have made their own website successful, it is just so that they will make yours as successful as theirs.

After analyzing the website of the SEO professional you want to work with, you should request a portfolio. If there is a portfolio page in their site, make sure that they have a good and updated one containing links to the websites they have done marketing campaigns for in the past. Some SEO professionals will not put a portfolios page in their website for privacy issues so you can just request an email from them or perhaps conduct a meeting in person.

More importantly, you can check out the track record of the SEO professional by getting reviews and feedback from clients of the particular professional. Make sure you ask them regarding the SEO satisfaction they got when they worked with that particular professional and how long they have worked with him.

If you are somewhat convinced of the ability of the SEO professional to work on your campaign, you can ask him to submit an SEO proposal. Check in detail what the proposal contains and the strategies they use to gain a higher search engine ranking. Make sure that the strategies are indeed legitimate and will not violate any search engine regulations.
Another tip to choose the right SEO professional is to ask a guarantee of rankings from major search engines and they guarantee that you will get the number 1 spot in Google and Yahoo, it is time for you to move on to the next one. Why? Because it is a fact that no one can guarantee rankings since search engine algorithms change from time to time.

Lastly, a good SEO professional will provide you with reports from time to time regarding how your online marketing campaign is going so that you are updated with how things are.

These are the basic steps in choosing the right SEO professional. Hopefully, when you follow these steps, it will lead you to the right person who will bring better business to your website.

Gone are the days when we have to do a door to door promotion of our products which could be extremely stressful and yielded little results. Search engine optimization can take us to outcomes we never experienced before. As long we see to it that our product is worth the buy and possesses remarkable and lasting quality, we can be assured of great profits arising from search engine optimization. The investment we put up in our business is costly. We can’t just afford to throw away our money for something that does not give us a good return. We cannot just be confident that our website will certainly be viewed by many in the sense that of the millions of people in every little corner of the world a part of them will surely view our site.

People these days want instant results so that they cannot spend very long hours in the internet searching for their needed websites down to the bottom of the list. Doing so would mean that the searcher is not doing anything else in life other than searching and searching. Search engine optimization can offer you the success that you want if you can only bring out the best in the process and in your business.

Normally, people who search in the internet want to know something about a certain field of business or expertise. In other words they have a lot of questions about something. In this case, the searcher wants a website that can explain everything in the shortest possible time and not do otherwise.

Therefore it is best to fill your site with the most likely titles, phrases, and keywords that people will look for. In this way there is really a better chance for your website to appear in the first page of the results, giving your site the exposure it needs. But doing such a thing requires an intensive knowledge and research on the demands and complexities of the market.

Trusting in your own knowledge and business techniques is good but the fact is you may not know everything as everybody else may not know everything. Doing more intensive SEO study on your own or attending search engine optimization workshops can take your business to a longer stretch. It is essential that you know the traits and the tendencies of the internet searchers in your business field. Another common option is getting the services of a search engine optimization company that is if you can afford it.

Get links from all the sites linking to your competitors and from all the sites linking to the sites linking to your competitors. Then if you can’t get links from your top competitors, seek to get links from all the sites your competitors are linking to … Link Tunneling.

Here is the JameSEO way of describing link tunneling…

Hope you enjoyed James Harrison’s definitions of link tunneling.

These strategies are not anything that’s top secret; other internet marketers have probably done it to increase their high page rank, backlinks as well. However, as I look around I still see back link buying and selling; people are paying their money for backlinks to websites with Page Ranks of 4 and high. I want to give people a way to increase their backlinks over time (this is important to Google) without shelling out big money for getting quality links.

Use the following steps to get backlinks for FREE:

1. Directory Submission
2. Social Bookmarking
3. Article submission
4. Create a Free Blog for Client
5. Blog Directory Submission
6. Reciprocal Links
7. Promotion by Press Release

1. Directory Submission

Search Engine Ranking needs one way inbound links. What we call it “off page optimization“. Directory listing is best way to get free quality inbound links. Website Directory submission is integral part of search engine marketing campaign. Link popularity can be enhanced by getting listing in search engine friendly web directories.

2. Social Bookmarking

Submit your site to social bookmarking sites such as Digg, Technorati, Del.icio.us, and Stumbleupon are just a few examples.

3. Article Submission

Article submission is one of the vital parts of SEO and traffic building. Article submission is a free way to get one way back links to your website, as well as increase position in the SERPs (search engine results page). Article marketing on the other hand, is a great way to drive lots of traffic to site.

Benefits of Article Submission

•    Number of back-links to website
•    Targeting different keywords and key phrases
•    Back-links from content
•    Authoritative back-links
•    Traffic generation
•    Higher website SERPs
•    Increasing Google page rank

4. Create a Free Blogs

Create blogs on free site like blogspot, wordpress for your website and then submit blog in blog directories.

5. Blog Directory Submission

Blog directory submission is similar to website directory submission. In web directory submission, you submit websites manually to general and niche web directories within. In blog directory submission, You submit web blogs to specific niche blog directories that can help to increase your blog popularity.

6. Reciprocal Links

Reciprocal links have become one of the MOST popular methods of getting backlinks for your website. Although i dont really recommend them, a lot of SEOs have found success with their 2-way / 3-way reciprocal link exchanges.

7. Promotion by Press Release

Submit your Press Release to the Top press release websites in the world.

Benefits of Press Release

•    Increase links from Press Release.
•    Introduce the world and media about business.
•    Expand business exposure.
•    Increase traffic, marketing, and page rank.
•    Highly Effective and permanent results.

I hope that above mentioned steps will help you to get high ranking in Google / Yahoo and other Search Engines.

Before we get started, it’s important to understand the fundamentals…

Beginning with the very basics, a link is a way of navigating from one webpage to another. An ‘internal link’ is a link within the same website. An ‘external link’ takes you from a webpage in one website to a webpage in another website. The term ‘backlink’ means when another website links to yours.

There are 4 different types of links:

URL Link - This is simply a website url that is a link.

Text Links (aka static links) - This is the most common type of link (when you click on a word or phrase and it is a link)

Image Links - An image link is simply an image that you click on to navigate to another webpage.

Dynamic Links - These types of links are in another programming language called Javascript and while they also take you from one webpage to another, they have ‘extra codes’ to perform special functions.

(these types of links can appear in many different forms)

It is important to be able to recognize these types of links, even if you are not familiar with web design and programming. You don’t have to memorize the codes, just learn to identify each type of link.

Links provide navigation for human visitors and for ’spiders’ (aka: crawlers, robots, bots). Simply put, a spider is a computer program that goes to websites and gathers information. Search engines use spiders to visit and ‘index’ your website. This means that they gather information about your site in order to líst it in their search results.

When the search engine spiders index your website, they follow the links to get from one webpage to another. It’s important to know that search engines cannot follow ‘dynamic links’ and do not follow html links that have a special code in them that says ‘no follow’.

The place where ‘no follow’ is commonly found is in the “meta tags” section of the website. Simply put, meta tags are information that is for the spiders only and is not seen by human visitors. You can see the code for any website in your browser by choosing ‘view source’. (From Internet Explorer, choose Page > View Source. From Firefox choose View > Page Source)

If a search engine spider cannot follow a link from another website to yours, you can still receive visitors but the link will not have any value from a search engine optimization perspective.

What types of links should you get?

There are 2 types of links that you can get:

• One-way links - A one-way link is when another website links to you and you don’t link back to them.
• Reciprocal links - A reciprocal link is when a website links to you and you link back to them.

One-way links are more valuable in the eyes of the search engines. However, each link has its own individual value based on: how relevant it is to your site, the text in and around the link, how much authority the website that links to you has, etc.

Also, it’s important to know that you can get links that have ‘no value’ in the eyes of the search engines, but they bring you hundreds or thousands of targeted visitors…

Generally speaking, the more websites that link to you the better. However, building links takes time and energy and if you focus on getting ‘high-quality links’, you will get a bigger return on your investment. 50 high quality links can be much more valuable from a search engine optimization perspective than 1000 ‘low quality links’.

What’s a high quality link? - Links that brings you Page Reputation (which shows the search engines that other related websites consider you to be important), and links that give you PageRank. Sometimes both at once, sometimes not…

To get high rankings on your website, you want to obtain links for targeted keywords.

For this reason it’s necessary to start with Keyword Research.

If your website is about “bird watching”, the first step is to ‘do keyword research‘ and find out which keyword you should aim for. While you could just start getting text links for the keyword phrase “bird watching”, if no one is searching for that - you won’t get any visitors. There’s no sense in ranking on the first page for a keyword that no one is looking for.

Or, if there is a lot of competition for that keyword, you might want to pick a “lower hanging fruit”.

Another important part is making sure your page is optimized for the keyword you are targeting. If you are focused on building one way links to your site but the links have anchor text which doesn’t even appear on your page, you will likely be wasting your time. (I say likely assuming that you have some competition for your targeted keywords, if there is no competition then it doesn’t matter).

In this case a site that has fewer one way links but much better on-page optimization is likely to rank higher. Or maybe you are building one way links to your site but they are just url links and not anchor-text links. Another site that has less links than you but better quality (anchor-text) will be likely to rank higher.

Ideally, you want to build a lot of one way links that have anchor text which includes the primary and secondary keywords that your page is optimized for. Google also uses Latent Semantic Indexing which (in a nutshell) means that they study the synonyms of the keywords on your page. This is to prevent spammers from just loading every second word with their keywords. Their algorithm looks at all the words on your page and how they relate to each other.

So, there’s no sense in building one way links if your content is not worthwhile. You want to optimize your pages for your visitors first. Then, you can go through and “sprinkle” your keywords. Then, go out and get one way links with the anchor-text of your targeted keywords, ideally getting most of these links from websites that are related to yours.

Yes, Google also looks at the relationship between your website’s content and the websites that link to your content. Fewer links to your business site from other business sites will be more valuable link-wise than more links coming to you from a site about video games..

Don’t make these link building mistakes:

• Don’t spend all your time getting one way links from sites with no Page Rank. One or two links from related Page Rank 5+ sites can be worth more than 100 links from sites with no PR.
• Be careful about buying links or you can get banned. Especially be careful about Site Wide links. If your website only has a few backlinks one day and the next day you have hundreds, Google will see this and penalize you.
• Don’t spend all your time building one way links that are url-links, you want to get anchor-text links.
• Make sure the links you get are actually worth something, don’t get “No-Follow” links.

Happy Link Building!

About The Author

Jason Storm is an SEO Expert who consults for small-business owners who want to improve their search engine rankings by using content optimization and link building strategies. Visit his site Affordable-SeoServices.com & blog OneWayLinkBuilding.org for more info & articles.

At new Blogger template / Layout -> Edit Html -> Click on  Expand Widget Templates -> Search for <div class=’post-body entry-content’> then Copy and paste the below code before its closed </div>.

<!– www.junaid.biz : Start of social bookmarks –>
<p class=’post-footer-line post-footer-line-1′>
<span style=’font-size: 85%;’ class=’post-author’>
Add to:
<a expr:href=’”http://digg.com/submit?phase=2&amp;url=” +
data:post.url + “&amp;title=” + data:post.title’
target=’_blank’>Digg</a> |
<a expr:href=’”http://del.icio.us/post?url=” +
data:post.url + “&amp;title=” + data:post.title’
target=’_blank’>del.icio.us</a> |
<a expr:href=’”http://technorati.com/faves?add=” +
data:post.url’
target=’_blank’>Technorati</a> |
<a expr:href=’”http://myweb2.search.yahoo.com/myresults/bookmarklet?t=” +
data:post.title + “&amp;u=” + data:post.url’
target=’_blank’>Yahoo</a> |
<a expr:href=’”http://www.blinklist.com/index.php?Action=Blink/addblink.php&amp;Url=” +
data:post.url + “&amp;Title=” + data:post.title’
target=’_blank’>BlinkList</a> |
<a expr:href=’”http://www.spurl.net/spurl.php?url=” +
data:post.url + “&amp;title=” + data:post.title’
target=’_blank’>Spurl</a> |
<a expr:href=’”http://reddit.com/submit?url=” +
data:post.url + “&amp;title=” + data:post.title’
target=’_blank’>reddit</a> |
<a expr:href=’”http://www.furl.net/storeIt.jsp?t=” +
data:post.title + “&amp;u=” + data:post.url’
target=’_blank’>Furl</a>
</span>
</p>
<br/>
<br/>
<!– www.junaid.biz : End of social bookmarks –>

I recommend adding the following code to your Blogger classic template near the bottom of each blog post.

<!– Code Start Here –>

Add to: <a href=”http://del.icio.us/post?url=<$BlogItemPermalinkURL$>&title=<$BlogItemTitle$>”>Del.icio.us</a> | <a href=”http://digg.com/submit?phase=2&url=<$BlogItemPermalinkURL$>”>Digg</a> | <a href=”http://technorati.com/cosmos/search.html?url=<$BlogItemPermalinkURL$>”>Technorati</a> | <a href=”http://blinklist.com/index.php?Action=Blink/addblink.php&Description=<$BlogItemTitle$>&url=<$BlogItemPermalinkURL$>”>Blinklist</a> | <a href=”http://furl.net/storeIt.jsp?t=<$BlogItemTitle$>&u=<$BlogItemPermalinkURL$>”>Furl</a> | <a href=”http://reddit.com/submit?url=<$BlogItemPermalinkURL$>&title=<$BlogItemTitle$<”<reddit</a> | <a href=”http://www.newsvine.com/_tools/seed&save?u=<$BlogItemPermalinkURL$>&h=<$BlogItemTitle$>”>Newsvine</a>

<!– Code End Here –>