SEO Permanently In The Gray Area
Yesterday, I was reading Articles @ http://junpak.org/ for latest technology and ideas…So, i got one article on SEO with title “SEO Permanently In The Gray Area” by Julie Johnson. In this article, she did try to explain more about SEO….
According to Julie…
The term SEO, or search engine optimization, is still an unknown to virtually everyone who doesn’t work in that field. Most people have never even heard of the term nor know what it refers to. But the more interesting part is that even within the SEO industry, not everyone agrees on how best to approach the problems SEO sets out to solve.
There are some standard guidelines like high volume of content on the website, giving outbound links and receiving inbound links, properly formatted meta tags, and a well organized site. Most in the industry do agree that these are basic tenets for a successful SEO program, but there is no magic path to getting there. SEO is not divined from a scientific method, but remains almost like a dance, an art form. The SEO provider is constantly working and reworking their formulas while they keep a close eye on the website’s movement in the rankings.
Ask 10 SEO companies s to perform a site analysis, and you;ll get 10 different reports. Luckily most of them will have quite a bit of overlap. And luckier still, provided they are bona fide SEOs , most will not have any outright conflicting advice. But still, the finesse and attention to detail that a good SEO agent possesses will be evident in the varied responses you would see in these 10 reports.
The industry is an exciting one for SEO providers. Because there’s no clear cut right or wrong way, much of their work is based on inherent knowledge, experience, and a whole lot of intuitiveness. Nobody has a secret plan that will work 100% every time, and every website is different in its needs and goals. Building traffic and improving rankings are the only way a SEO provider gets a “report card”. And because SEO work takes time before the effects are seen, there’s almost a magical excitement present that the suspense of not knowing brings.
The mystery of SEO also makes it hard on a layman though. It is nearly impossible to perform truly stellar SEO work to your own site, because the finesse it requires only comes with volumes of clients under your belt. Further it makes it harder for a layman to choose an SEO provider, and to know if the changes his SEO wants him to do are right answers. It requires a leap of faith and at least a basic understanding of SEO to dive into it.
Article Source: http://junpak.org/seo-permanently-in-the-gray-area/
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